We are a team of thinkers, designers, and builders. Independently, we have risen to the top of our fields in executive leadership, product innovation, and design. Collectively, we are The Hard Yards.


 JASON LAMB, CEO

JASON LAMB, CEO

Prior to founding The Hard Yards, Jason was a Vice President at The HumanGeo Group and a Product Manager at Ringtail Design. Both companies are software development and data visualization pioneers supporting national security agencies. Jason is a former Navy SEAL officer and brings more than 20 years of deep special operations and intelligence community expertise.  He holds an MBA from the University of Virginia Darden School of Business with a focus on venture  capital and entrepreneurial studies. Jason also earned an M.S. in the Management of Information Technology from the University of Virginia, an M.A. in National Security and Strategic Studies from the Naval War College, and a B.S. in Political Science from the United States Naval Academy.  

 

Mark pushinsky, coo

Formerly a Director of Product Management at Capital One, Mark led transformational, large-scale software development programs using Design Thinking and Agile best practices.  As a Certified Scrum Trainer, Mark has trained thousands of people both in and out of software development including Naval Special Warfare. Mark routinely challenges teams and executives to embrace these new ways for working through assessment, strategic planning, and executive coaching.  Mark holds an MBA from the Darden School of Business, an M.S. in the Management of Information Technology from University of Virginia, and a B.A. in Business Administration from The College of William and Mary.

 

valerio zanini, pARTNER

Valerio is expert at bridging technology and business, with more than 20 years of professional experience spanning software development, system integration, agile transformation, design thinking, and product innovation. While he was a Director of Product Development at Capital One, he led digital transformation initiatives for retail bank, transforming how customers interact with bankers. Before Capital One, Valerio was the CEO of Goozex (private equity exit in 2012), a Systems Engineer at Cisco, and the co-founder of one of the first web development companies in Italy. He is a Certified Scrum Professional and Scrum Master, SAFe Program Consultant, and Certified Product Owner. He holds an MBA from the University of Maryland, and a MS/BS degree in Electronic and Computer Engineering from the University of Rome, Italy.

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RASHAD BADR, PRINCIPAL

Rashad is a Principal and Director of Federal Programs at The Hard Yards. Prior to joining the team, Rashad co-founded ImpactBeta, a data analytics and consulting firm dedicated to helping nonprofits and philanthropies increase their social impact. Prior to co-founding ImpactBeta, Rashad has held positions at the McChrystal Group, Booz Allen Hamilton, the U.S. special operations community, the Joint Staff’s Deputy Directorate for Special Operations and Counterterrorism, and the State Department’s Bureau of Counterterrorism. Rashad received both his undergraduate and graduate degrees from Princeton, where he was the recipient of the Scholars in the Nation’s Service Initiative Prize. 

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DOUG ROSENBERG, AGILE COACH

Doug is an Agile Coach and Trainer at Hard Yards. Prior to joining the team, Doug led program teams through Agile transformations working for CapTech Consulting, with major clients such as GE and Anthem Health. Doug has been in the Agile coaching and training space since 2006, having started as a developer, and then moving on to be a Scrum Master, Product Owner and eventually Coach. Doug also spent three years designing interactive training and app content for mobile devices, for clients such Comcast and Owens and Minor. Doug taught Agile classes for ASPE, and still co-teaches with the HardYard’s own Mark Pushinsky any chance he gets. Doug has an B.S. in Computer Science from Longwood University.



PARTNERS