We are a team of thinkers, designers, and builders. Independently, we have risen to the top of our fields in executive leadership, product innovation, and design. Collectively, we are The Hard Yards.
JASON LAMB, MANAGING PARTNER
Prior to founding The Hard Yards, Jason was a Vice President at The HumanGeo Group and a Product Manager at Ringtail Design. Both companies are software development and data visualization pioneers supporting national security agencies. Jason is a former Navy SEAL officer and brings more than 20 years of deep special operations and intelligence community expertise. He holds an MBA from the University of Virginia Darden School of Business with a focus on venture capital and entrepreneurial studies. Jason also earned an M.S. in the Management of Information Technology from the University of Virginia, an M.A. in National Security and Strategic Studies from the Naval War College, and a B.S. in Political Science from the United States Naval Academy.
Mark pushinsky, MANAGING PARTNER
Formerly a Director of Product Management at Capital One, Mark led transformational, large-scale software development programs using Design Thinking and Agile best practices. As a Certified Scrum Trainer, Mark has trained thousands of people both in and out of software development including Naval Special Warfare. Mark routinely challenges teams and executives to embrace these new ways for working through assessment, strategic planning, and executive coaching. Mark holds an MBA from the Darden School of Business, an M.S. in the Management of Information Technology from University of Virginia, and a B.A. in Business Administration from The College of William and Mary.
MICHAEL VIZDOS, pARTNER
Michael Vizdos is a Partner at Hard Yards and is a CST (Certified Scrum Trainer). He works with the team training, consulting and mentoring clients internationally. Michael is the creator of ImplementingScrum.com and has been in the industry for over twenty-five years; he is an early agile pioneer and co-authored a book with Scott Ambler. Michael is also the Scrum Master in Residence at VCU (Virginia Commonwealth University) da Vinci Center and received his B.A. in Entrepreneurial Management from Florida Atlantic University in Boca Raton, Florida.
RASHAD BADR, PRINCIPAL
Rashad is a Principal and Director of Federal Programs at The Hard Yards. Prior to joining the team, Rashad co-founded ImpactBeta, a data analytics and consulting firm dedicated to helping nonprofits and philanthropies increase their social impact. Prior to co-founding ImpactBeta, Rashad has held positions at the McChrystal Group, Booz Allen Hamilton, the U.S. special operations community, the Joint Staff’s Deputy Directorate for Special Operations and Counterterrorism, and the State Department’s Bureau of Counterterrorism. Rashad received both his undergraduate and graduate degrees from Princeton, where he was the recipient of the Scholars in the Nation’s Service Initiative Prize.
DOUG ROSENBERG, AGILE COACH
Doug is an Agile Coach and Trainer at Hard Yards. Prior to joining the team, Doug led program teams through Agile transformations working for CapTech Consulting, with major clients such as GE and Anthem Health. Doug has been in the Agile coaching and training space since 2005, having started as a developer, and then moving on to be a Scrum Master, Product Owner and eventually Coach. Doug also spent three years designing interactive training and app content for mobile devices, for clients such Comcast and Owens and Minor. Doug taught Agile classes for ASPE, and still co-teaches with the Hard Yard’s own Mark Pushinsky any chance he gets. Doug has a B.S. in Computer Science from Longwood University.
ASHLEY SHOVAL, DESIGN CONSULTANT
Before joining Hard Yards as a design thinking specialist, Ashley was an assistant professor at Virginia Commonwealth University’s Robertson School of Media and Culture. At VCU, Ashley taught the strategic and creative process used in branding and advertising and coached her students to win national awards in product development. Prior to that, she worked at several ad agencies including internationally renown TBWA\Chiat\Day, the firm that developed the original Disruption methodology and the Media/Arts Lab partnership with Apple. Beyond that, Ashley launched her own photography company and even dabbled in the food and beverage industry by co-founding The Simple Kitchen, an organic market and cafe in Manhattan. She also brings with her local experience via The Martin Agency where she first started as a strategic planner focused on the consumer experience. Ashley earned her BA in Economics at Randolph-Macon Woman’s College including time spent at Reading University and Oxford University in England, and her MS in Communications at VCU’s Brandcenter.