At Hard Yards, we try to eat our own dog food. Strategic alignment is one of the most challenging things for our client partners to achieve. In 2021, we focused on aligning our marketing strategy with the products and services we believe are most important to digital transformation and product development today. We created a word cloud (in the shape of a boat - of course) based on all our social media posts for the year to see if our actions and words were aligned. The Data Dojo and Accelerator are clearly central to our effort in 2021. Let us know if you like the cut of our jib!