Buy-A-Feature is a great tool to source interest from your end-users about a set of features, and understand how they make trade-offs between them.
Call Centers - Moving from Cost Center to Customer Connection.
Vision, when seen through the lens of rhetoric, is really a story. And a persuasive story isn’t “innovative,” as we understand the word today; in fact, it is one of the oldest arts out there. This post offers an exercise that I learned at Leadership Arlington and taught by Susan Piedmont-Palladino meant to tap into the deeper parts of our cognition to help with articulating a vision.