Instead of focusing on output, companies should build products and focus on outcomes. The Delivery Gap exist when products are deployed in market without a clear understanding of how they are going to deliver benefits to the customers. Closing the Delivery Gap is essential for a successful product launch.
Hard Yards had the opportunity to support MD5’s Hacking the Human Element event held in collaboration with USSOCOM at SOFWERX in Tampa, Florida. In preparation for the event, the Hard Yards team conducted interviews with warfighters from several different special operations elements, civilian first responders with experience in flood, hurricane, and disease disaster relief, and technology experts and innovators using wearable technology to help operators in all sorts of interesting ways.
We then synthesized the insights gained from those interviews into a challenge brief presentation that was leveraged to kickoff the event. You can see our presentation here.