Peter Drucker said, “Culture Eats Strategy for Breakfast,” and we believe that is true. Culture is defined by ceremonies, artifacts, and the behaviors of the team. At Hard Yards, we attempt to be intentional about the culture we are building together. Whether learning how to be a pit crew together, conducting offensive driving maneuvers as a team, or honoring our clients with bobbleheads, we aspire to maintain a high peforming culture that enforces our values and drives great outcomes for our clients.

Values

  • We value transparency (courage, integrity, communication, and clear priorities)

  • We value diverse, team-based work (selflessness, passion, collaboration)

  • We value continuous, incremental learning (curiosity, innovation, and open minds)

Articles of Agreement

  1. Life is short, we want to solve hard transformational problems.

  2. There is no such thing as a work/life balance – it is all life. We choose to create our life’s work in complete alignment with our personal values.

  3. We covet freedom and responsibility, so we limit rules and demand initiative.  Act in the team’s best interest (team, teammate, self).

  4. Every day we are faced with situations that challenge us and make us uncomfortable, leaving only two choices: step forward into growth or step back into comfort. We choose to step forward every time.

  5. We take pride in mastering our craft and in our ability to bring empathy, logic, and character to solve any problem. We also understand that there are forces we do not understand and always leave room for our customers to vote.

  6. We love what we do, we love why we do it, and we love who we do it with and if one of the above is missing – we do not do it.

“Return with your shield or on it.” The importance Spartans placed on the shield was not primarily connected to a soldier’s personal well-being, but to the greater good of the entire fighting force. Each soldier would cover the man next to him which…

“Return with your shield or on it.” The importance Spartans placed on the shield was not primarily connected to a soldier’s personal well-being, but to the greater good of the entire fighting force. Each soldier would cover the man next to him which in turn would allow the man next to them the freedom and confidence to fight with bravery—because they were not worried about protecting their own blind-spot.

One ship sails East,
And another West,
By the self-same winds that blow,
’Tis the set of the sails
And not the gales,
That tells the way we go.

Like the winds of the sea
Are the waves of time,
As we journey along through life,
’Tis the set of the soul,
That determines the goal,
And not the calm or the strife.
— Ella Wheeler Wilcox