data

2021 Wrapped in Words

2021 Wrapped in Words

In 2021, we focused on aligning our marketing strategy with the products and services we believe are most important to digital transformation and product development today. We created a word cloud (in the shape of a boat - of course) based on all our social media posts for the year to see if our actions and words were aligned.

The Flaw of Tracking Individual Performance

The Flaw of Tracking Individual Performance

In an effort to make teams better, it can be tempting to track individual "performance" in a few ways. Without realizing it, team members are often pitted against each other with these kinds of metrics, when what really matters is solving problems for our customers and users.