Feel like you're missing your target? Read Mark Pushinsky's blog on personas, why you need them, and how to get started.
2021 Wrapped in Words
In 2021, we focused on aligning our marketing strategy with the products and services we believe are most important to digital transformation and product development today. We created a word cloud (in the shape of a boat - of course) based on all our social media posts for the year to see if our actions and words were aligned.