alex cowan

Data Dojo @ MicroStrategy's World.Now

Data Dojo @ MicroStrategy's World.Now

REGISTER NOW...for free! Hard Yards will present “A Hands-On Approach to Data Literacy” at MicroStrategy’s World.Now Public Sector Analytics Summit on Thursday, February 4 at 1:30 PM - 2:15 PM EST. Jim Kockler will discuss how the Hard Yards Data Dojo can provide your organization a pathway to data literacy.

Lost your Mojo? Try our Data Dojo!

Lost your Mojo? Try our Data Dojo!

The Data Dojo provides a pathway to “data literacy” defined by Gartner as “the ability to read, write and communicate data in context, including an understanding of data sources and constructs, analytical methods and techniques applied – and the ability to describe the use case, application and resulting value.” Data literacy not your bag? Don’t worry, we’ll get you caught up.

The Destination is The Journey Map

The Destination is The Journey Map

There are lots of different approaches to creating customer journey maps. At Hard Yards, we tend to see journey maps in one of two ways. They can either be used as a discovery tool or a planning tool. In discovery mode, we use journey maps to describe the current state of a given journey in order to empathize with the user, identify pain points, and expose potential solution ideas or areas for further research and testing. In the planning mode, journey maps can be used to map out a new experience from the ground up. This is often useful when launching a new product or service.